A new ultra-hydrating moisturiser for dry skin has been added to the Dermalex range. The brand already offers psoriasis, rosacea, eczema and hand irritation treatments, which are now being joined by Repair and Restore, a daily moisturiser to treat dry skin symptoms. The product is also suitable as a daily emollient for atopic eczema sufferers in between flare-ups, says Perrigo. A £1.5m campaign sees TV advertising start in September. There will also be a sampling and education roadshow and a new website.
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