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TV and cinema push for Corsodyl

A £7.2m campaign sees Corsodyl advertising running on TV and in cinemas until July. Called Dreams, the ad has a woman dreaming that her teeth fall out into her hand. Later she is seen spitting blood when brushing her teeth, with the final frame showing her in front of the mirror missing a tooth. As with previous Corsodyl advertising, the aim is to educate customers that gum disease should not be ignored.

GlaxoSmithKline: 0800 783 88 81

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