Premium Poligrip

GSK Consumer Healthcare is launching Poligrip Max Seal (40g, £3.00), which it describes as a premium innovation for the Poligrip range. A new precision nozzle allows for superior denture coverage, GSK says, and helps to deliver 36 per cent more surface coverage than regular Poligrip. The company is looking to encourage shoppers to trade up and drive brand loyalty in the category. This is the first NPD in the denture category since 2013, so presents an exciting opportunity for pharmacists, says brand manager Ben Court.
GSK: 0800 783 88 81

See Altacor at the Pharmacy Show

Altacor will be at the 2018 Pharmacy Show with its Clinitas dry eye portfolio. A show-only deal offers free stock worth £37.40 with every purchase of a Clinitas counter display unit – a cost-effective way for pharmacists to purchase all the Clinitas products and store them conveniently on the counter units, the company says. Details of bespoke offers from wholesalers including AAH, Lexon, Phoenix, Sigma and EMT will be available at the show, plus information on the pharmacy staff training materials on dry eye that are available direct from Altacor.
Further information: altacor-pharma.com

New campaign for Nicotinell lozenges

A new campaign for Nicotinell, starting this month, aims to raise awareness around how Nicotinell helps to relieve five common withdrawal symptoms of quitting (anxiety, frustration, restlessness, irritability and cravings). The Nicotinell lozenges will be supported with POS, as well as digital activity including iVideos on a variety of social media channels, which feature a series of stories about the trials and tribulations faced by those who have started or completed their journey of quitting smoking. GSK says lozenge formats are currently seeing the highest growth among all NRT oral traditional formats, “presenting a strong opportunity for pharmacists offering smoking cessation solutions”.
GSK: 0800 783 88 81

In the pink!

For Breast Cancer Awareness Month in October, cartons and tubes for Sensodyne Pronamel Strong & Bright Enamel Toothpaste will be turning pink. For each £5.00 pack sold, 15p will be donated to Breast Cancer Care. The limited edition packs will be on shelf from September to December and will be supported with TV, press, social, out-of-home and shopper activations.
GSK: 0800 783 88 81

Bio-Oil adds dry skin gel

Bio-Oil Dry Skin Gel is being added to the Bio-Oil range. The company says the oil-based formula has been “clinically proven to significantly improve dry skin” with 82 per cent of trial participants recording a difference in just two days. Three pack sizes are available: 50ml (£4.99), 100ml (£8.99) and 200ml (£14.99).

Numark launches dispensing error reporting service

Numark is launching a dispensing error reporting service free of charge to all members. The Pharmapod solution has been “designed to fit easily with the day-to-day operation of a busy pharmacy and support pharmacy teams in meeting the professional and legislative requirements when an incident has occurred”. The cloud-based incident reporting system allows pharmacy teams to record medication-related incidents and complete the route-cause analysis to identify contributing factors, says Numark, which will regularly update members on the trends identified.