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This is the third module of Pain Code Conversations, looking at ‘RED’ situations and approaches you can take to help you confidently handle difficult conversations.


  1. Recognise customers who may be at risk of, or who are already misusing analgesia, and offer support
  2. Feel confident having difficult conversations with customers
  3. Prepare to refer customers in problematic circumstances to the pharmacist or their GP, who may in turn refer them to specialist support services

It is important to realise that customers seeking advice for a painful condition will often be tired, irritable, or even unable to describe their symptoms. Pain can also interfere with their ability to remember and process the information given to them. Hence adapting your style of verbal communication will help with these conversations.

Click 'continue' to find out more about how to conduct RED conversations.

Content developed by Perrigo in association with CIG Healthcare Partnership.
© 2023 CIG Healthcare Partnership

Job number: UK/2023-198     August 2023