Become an SMA® Nutrition Infant Feeding Champion!

Register now and receive a free Pharmacy Resource Pack to support you in your role, including:

  • SMA® Nutrition 5-Stage Plan
  • Product Advice Card
  • Conversation prompter

Update your knowledge to provide expert service

All our e-learning modules are accredited by the National Pharmacy Association (NPA).
See modules for details of our quarterly prize draw

Useful resources

SMA® Nutrition believes community pharmacy can be a valuable and accessible source of advice for parents and has produced a range of resources to support you:

The SMA Careline® (0800 081 81 80) is available 24/7, 365 days a year for healthcare professionals and parents to provide answers and information on a range of different topics from breastfeeding and feeding issues, to allergies and questions on our product range. A Live Chat service is also available 9am – 5pm, Monday to Friday at:

The SMA® healthcare professionals website offers practical support, scientific research and product information to aid your conversations with parents and support you in your role. Visit

IMPORTANT NOTICE: The World Health Organisation (WHO) has recommended that pregnant women and new mothers be informed on the benefits and superiority of breastfeeding – in particular the fact that it provides the best nutrition and protection from illness for babies. Mothers should be given guidance on the preparation for, and maintenance of, lactation, with special emphasis on the importance of a well-balanced diet both during pregnancy and after delivery. Unnecessary introduction of partial bottle-feeding or other foods and drinks should be discouraged since it will have a negative effect on breastfeeding. Similarly, mothers should be warned of the difficulty of reversing a decision not to breastfeed. Before advising a mother to use an infant formula, she should be advised of the social and financial implications of her decision: for example, if a baby is exclusively bottle-fed, more than one can (400 g) per week will be needed, so the family circumstances and costs should be kept in mind. Mothers should be reminded that breast milk is not only the best, but also the most economical food for babies. If a decision to use an infant formula is taken, it is important to give instructions on correct preparation methods, emphasising that unboiled water, unsterilised bottles or incorrect dilution can all lead to illness.