Perrigo is launching a new NiQuitin marketing campaign led by real-life quitters for this year’s Stoptober, which will be supported with a spend of £1.2m. A central focus of the campaign will be NiQuitin’s new TV advert which will feature a testimonial creative focusing on smokers who have successfully quit using NiQuitin. Running from 17 September to 29 October, the television advert will be supported with out-of-home and digital activity. NiQuitin’s campaign encourages pharmacy teams to set their pharmacy up for success this Stoptober and will include free NiQuitin Quit Kits.
Perrigo: 0800 1216 909