It's about mums, not molecules!
In News
Follow this topic
Record learning outcomes
OTC innovation has to focus on creating €big, bold advances that make a real, meaningful difference to consumers' lives€ and not €endless tinkering around the edges€, RB (Reckitt Benckiser) chief executive, Rakesh Kapoor, told AESGP delegates (reports Lynne Taylor).
He argued that while innovation needs new molecules and ingredients, it really is about people, particularly mothers.
€We have to ask: what do mums want? Do they need their family's pain relief to be faster-acting or longer-lasting? Or do they want a single dose that works faster and longer?€
He urged delegates to €develop a consumer-centric mindset€ and €remember, self-medication is not just for minor ailments€.