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Johnson & Johnson, manufacturer of Aveeno, has joined forces with children's author Penelope Harper to create a series of children's books encouraging compliance to prescribed treatments for eczemaprone skin.

Research shows that half (46 per cent) of mums surveyed do not always remember to apply products, with a quarter of the mums (25 per cent) highlighting this as particularly difficult when out and about.

This summer sees the launch of 'Happy Skin Holidays', the second book in the Dry-Ventures of Ellie & Eddie series, which focuses on the importance of a daily routine, especially on holiday when routine can be easily interrupted.

The Ellie & Eddie series is available to download at aveeno.co.uk/childrens-dry-skin. Further materials are available, including an educational video to support the regular and correct application of emollients. The video can be viewed at aveeno.co.uk/childrens-dry-skin.