NiQuitin’s £1.3m New Year, New You campaign runs until the end of February. The campaign’s TV ad features Christine, a real ex-smoker who quit using a combination of NiQuitin patches and mini lozenges. The advert is being supported with out-of-home and digital activity. Perrigo has also launched the NiQuitin Chat Bot – a 10-week support plan with information on NRT products, the health benefits of quitting, money saving updates, motivating messages and top tips to continue the quitting journey.

Perrigo: 0800 1216 909