New infant feeding training online

Latest

New infant feeding training online

In Latest

The 2015/16 edition of the Pharmacy Guide to Infant Feeding is now available online.

The comprehensive and essential training guide, brought to you by the Training Matters team, is designed to give pharmacists and the pharmacy support team information on all aspects of infant feeding, from breast vs. bottle to fussy eaters and everything in between. It also focuses on the importance of understanding customers’ needs and how to advise them appropriately, confidently and sensitively.

Sponsored by Aptamil, Cow & Gate, HiPP, SMA Nutrition and Ella’s Kitchen, the complete guide has new and updated sections as well as CPD tips, multiple choice questions and training points.

Customer care

Some pharmacies are reluctant to take on infant feeding as a major category and devote staff time and training as well as shelf space to an area that they feel is dominated by the supermarkets. But there are many reasons why pharmacies should engage with the baby category, not least because if pharmacy teams earn the trust of a parent early on in their child’s life, they may just gain a customer for life.

Parents are given so much advice about caring for their baby that they can actually become confused, or simply miss things that are said. Infant feeding can be a particularly confusing area about which parents often have questions. And sometimes, they can feel uncomfortable asking what they perceive to be a minor query to their GP or health visitor, or don't feeel it is worth making an appointment for. Which is where pharmacy can help. There is a great opportunity in the pharmacy to answer these questions, allay concerns and deal with uncertainties.

Business sense

The baby milks sector is also going from strength to strength. Total sales of baby milks are currently worth £393 million, up five per cent year on year, and sales of specialist milks for the dietary management of colic, constipation, reflux and lactose intolerance are currently worth £22 million, up 22 per cent year on year (according to IRI EPOS data, 52 weeks ending 3 January 2015). The total babycare category is worth nearly £1.5 billion in sales every year (according to Kantar World Panel data, 52 weeks ending 4 January 2015).

Pharmacies should see the category as an opportunity to support parents and win customers for life, says Mark Bentley, senior manager for Danone Nutricia Early Life Nutrition. Training the whole pharmacy team to have conversations with parents about common infant feeding problems can have a huge impact on parents and the wellbeing of their children. “If pharmacies see this as providing a service in the local community, they are setting themselves up for success,” believes Mark.

Customers who come to the pharmacy for advice and support on infant feeding will also purchase other babycare accessories, says Mandeep Mudhar, Numark’s director of marketing. “Pharmacists can provide that added element of advice with a purchase that the customer can’t get from a supermarket.” By offering good customer service to a parent, you can develop customer loyalty and the pharmacy may become the parents’ destination for the whole family’s healthcare.

Go to the infant feeding section now to start your training.

Record my learning outcomes

Latest

Inspiring stories related to health, fitness and the pursuit of wellbeing

Share:

More like this

bookmark_icon_off
Latest

Locate a Locum Learning launched

Locate Learning launches today, increasing members access to extensive learning library.

1 Min Article

bookmark_icon_off
Latest

MHRA issues thermometer warning

MHRA issues thermometer warning after increase in the number of unreliable products available in the UK. 

1 Min Article

bookmark_icon_off
Latest

Nearly 90 per cent of adults would have tested positive for Covid-19 antibodies in June, says ONS

ONS estimates vast majority would have had antibodies in mid-June.

1 Min Article

bookmark_icon_off
Latest

New NHS clinics to provide pelvic floor support for women

Pregnant women and new mums are to receive support from new NHS clinics.

1 Min Article

bookmark_icon_off
Latest

NICE recommends mental health support for people with acne

Mental health support is key in managing acne vulgaris, says clinical watchdog.

1 Min Article

bookmark_icon_off
Latest

RPS calls for action on women's health inequalities

Action is needed to reduce the inequalities faced by women when accessing health services, the Royal Pharmaceutical Society has said. 

1 Min Article

bookmark_icon_off
Latest

Reports of potential bidding war over LloydsPharmacy

LloydsPharmacy could be the target of a three-way bidding war fought among financial investors over the next few weeks, it has been reported.

1 Min Article

bookmark_icon_off
Latest

Dukes to leave PSNC in September

PSNC chief executive Simon Dukes will leave his post at the end of September after just over three and-a-half years in the role.

1 Min Article

bookmark_icon_off
Latest

NHSE: Pharmacy must speak 'as one' to gain power

Community pharmacies need to speak 'as one' to gain greater influence within primary care, a senior NHS England official has said. 

1 Min Article

bookmark_icon_off
Latest

E-cig loophole puts minors at risk, Government told

A charity criticises the government for failing to close a loophole allowing companies to hand out free e-cigarettes to under-18s. 

1 Min Article

bookmark_icon_off
Latest

Lloyds pulls nasal spray over 'bold' Covid claims

LloydsPharmacy has "paused" sales of a £15 nasal spray that claims to neutralise the coronavirus before it can make people ill.

1 Min Article

bookmark_icon_off
Latest

DH sets ambitious targets for winter flu programme

The Department of Health and Social Care announces that it aims to vaccinate 85 per cent of people aged 65 and over against influenza.

1 Min Article

bookmark_icon_off
Latest

Wright review group to hold focus groups to form proposals

The Wright review steering group will hold a series of online focus groups and workshops this month and in August.

1 Min Article

bookmark_icon_off
Latest

Two Solihull pharmacists jailed for illegal supply of POMs

Dean Dookhan and Narvinder Nandra pleaded guilty to two charges concerning the illegal supply of 21,000 Zolpidem pills.

1 Min Article

bookmark_icon_off
Latest

Pharmacist to run London marathon for charity

Pharmacist Mohammed Hussain will run the London marathon to raise money for Pharmacist Support.

1 Min Article

bookmark_icon_off
Latest

Boots opens flu jab bookings as demand soars

Boots says it has opened bookings for its winter flu jab service amid reports of soaring demand. 

1 Min Article

bookmark_icon_off
Latest

Running app downloaded over five million times this month

The Couch to 5K app contains advice and information from a celebrity coach to help users record their progress. 

1 Min Article

bookmark_icon_off
Latest

Drug companies fined £260m for "excessive and unfair" price hikes to hydrocortisone tablets over a 10 year period.

1 Min Article

bookmark_icon_off
Latest

IBS sufferers worried about return to workplace

People with irritable bowel syndrome are anxious about lockdown easing and the prospect of going back to the workplace contributing to their symptoms.

1 Min Article

bookmark_icon_off
Latest

GPhC too soft on corporate multiples claims PDA

The GPhC is disproportionately tough on individual registrants compared to pharmacy owners and premises, the PDA has claimed. 

1 Min Article

Recommended Learning

bookmark icon off
Sponsored education

Supporting customers to sleep better

Explore the rotating pack shot to find out more about Nytol Liquid Caramel Flavour, a clinically-proven alternative to sleeping tablets, and understand how you can support customers to sleep better.

5 Min Module

Sponsored education

Supporting parents of babies with feeding issues

Common feeding feeding issues, including coloc, reflux and regurgitation, and some of the ways they can be managed

10 Min Module

bookmark icon off
Sponsored education

Abdominal discomfort: Multi-symptom relief with Buscomint

Discover the key benefits of a product that offers multi-symptom relief from abdominal pain, cramps and bloating, plus lifestyle advice to help manage symptoms.

5 Min Module

bookmark icon off
Sponsored education

Managing heartburn and indigestion in the pharmacy

Learn how to identify and help customers manage heartburn and indigestion, from recommending the right products to ease symptoms, to self-care advice and identifying red flags for referral

10 Min Module

bookmark icon off
Sponsored education

VIAGRA® CONNECT at the Counter

Build your confidence in advising customers with erection problems so you can help make a real difference to their lives 

2 Min Module

bookmark icon off
Sponsored education

Understanding abdominal pain, cramps and IBS

This short video explains the symptoms of irritable bowel syndrome (IBS) and how it differs from abdominal cramps to help you recommend a suitable product for your customer’s needs.

3 Min Module