E-cig ads too alluring to teens
E-cigarette advertising poses a real threat to under-18s who are in danger of being enticed by the alluring nature of the images, a recent roundtable discussion on children and smoking hosted by the All- Party Parliamentary Group on Primary Care and Public Health heard. Glamorous, cool and sexy were how some adolescents described advertising posters for e-cigarettes.
â€œWhilst we are pleased about the new Committee of Advertising Practice (CAP) rules that aim to curb advertising of e-cigarettes to young people, inappropriate images can still be seen on billboards and online adverts for these products,â€ says Sir Kevin Barron, APPG chairman.
Other concerns raised by young people included access, availability and quality, leading MPs to recommend that e-cigarettes are â€œsold through licensed premises only, to assure product quality and prevent opportunistic purchasingâ€.
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