Two hydrating lotions in a spray format (£5.99 each) are being added to the E45 line-up.

E45 Derma Protect Fast Acting 24H Spray Moisturiser is clinically proven to lock in moisture and help repair dry and sensitive skin, says RB. Fragrance free, it is suitable for eczema prone skin.

E45 Intense Recovery Fast Acting 24H Spray Moisturiser helps relieve and repair very dry skin and replenish the skin’s natural barrier.

The launch will be supported by a £1.6m TV advertising campaign, running through the peak summer skincare season. There will also be POS, pharmacy detailing and wider PR, digital and social media support.

RB: 01753 446447