New emollient range Xera-Calm A.D from Eau Thermale Avene by Pierre Fabre has been found to reduce itching by up to 97 per cent in a study of 32 children with eczema. A survey of eczema sufferers and parents of children with eczema commissioned by the company revealed that itching was the most troublesome symptom (81 per cent), followed by dryness (60 per cent) and redness (43 per cent).

One in ten adult sufferers had never found an effective treatment and 61 per cent of parents had applied aqueous cream to their child’s eczema. XeraCalm A.D contains I-modulia, which has been shown through in-pharmacological testing to reduce inflammation and increase the skin’s innate immunity, says Pierre Fabre.