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Deep Freeze is sponsoring talkSPORT radio's coverage, features, reviews and previews of the RBS 6 Nations rugby tournament. Using the 'Spray On, Play On' line, a total of 10 different credits have been promotional campaign scripted, with the Deep Freeze Cold Spray and Deep Freeze Cold Patch versions emphasising their instant cooling, rapid action and effectiveness. Credits for Deep Freeze Cold Gel 2% w/w highlight its use in treating minor sports injuries to relieve pain in muscles, tendons and joints. The radio campaign will be complemented by print advertising in Sport Magazine.

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