Promoting self-care for self-limiting infections

Self-limiting infections, such as colds, sore throat and sinusitis, usually resolve without antibiotics. Educating patients on the typical duration of these infections and self-care strategies is a key aspect of AMS. For instance:

• Common colds usually resolve within 10 days
• Sinusitis typically lasts up to 18 days
• Bronchitis can persist for up to three weeks.

Pharmacists should advise patients on the following self-care measures:

• Stay hydrated and resting
• Use paracetamol or ibuprofen to manage pain and fever
• Maintain good hygiene practices to prevent the spread of infection, such as handwashing and covering mouths when coughing.

In addition to providing self-care advice, pharmacists should educate patients about not using antibiotics in viral infections, helping to address misconceptions. Highlighting this information ensures that patients have realistic expectations about recovery times and the effectiveness of symptom management.

Pharmacists should also emphasise the importance of recognising red flags that require GP attention, such as persistent high fever, severe pain, difficulty breathing, or symptoms lasting longer than the typical expected duration.

These discussions not only empower patients but also help reduce unnecessary GP visits and antibiotic use, strengthening AMS efforts in the community.

Partnerships and collaboration

Collaboration between community pharmacies and other healthcare providers is crucial for promoting AMS practices. Pharmacists should establish links with local GP practices, sharing information about AMS initiatives and exploring opportunities for joint campaigns. Working together to educate patients about AMR and promote self-care can strengthen AMS efforts and improve patient outcomes.