A consumer press campaign for Ultra Chloraseptic is now appearing in newspapers and the women’s press. The campaign highlights users’ reactions to how fast Ultra Chloraseptic works to emphasise the ‘numbs in seconds’ product benefit and differentiate it from other treatments in the category.

The company says there is also a clear message of reassurance for first-time throat spray users that Ultra Chloraseptic isn’t harsh and doesn’t hurt upon application.

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