This site is intended for Healthcare Professionals only

Welcome to the Infant Feeding Champions Programme, brought to you by SMA® Nutrition.

Register as an SMA® Nutrition Infant Feeding Champion, then work through the programme of modules for your chance to win 1 of 4 exclusive infant feeding training sessions to upgrade your pharmacy’s expertise. Click here for more details.

Become an SMA® Nutrition Infant Feeding Champion!

Register now and receive a free Pharmacy Resource Pack to support you in your role, including:

  • SMA® Nutrition 5-Stage Plan
  • Conversation prompter
  • Product Advice Card
Register FREE
SMA Infant Feeding Champion

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*Mandatory field

Update your knowledge to provide expert service

All our e-learning modules are accredited by the National Pharmacy Association (NPA).
See modules for details of our prize draw.

Position your pharmacy as a first point of call for advice on infant feeding

Start learning

8 min video module

Update your knowledge on vitamin D supplementation and colic so you can better support parents with their infants’ health

10 min learning module

Refresh your knowledge on common infant feeding issues and their management

10 min learning module

The nutritional options available during a baby's first 1,000 days for mothers who cannot or choose not to breastfeed

10 min learning module

Why vitamin D is important during the first 1,000 days of life, and its impact on childhood and longterm health

10 min learning module

How to advise parents of preterm infants on their baby’s unique nutritional needs to help them achieve catch-up growth and help close developmental gaps

10 min learning module

How responsive infant feeding can help protect against overweight and obesity in later life

15 min learning module

Useful resources

SMA® Nutrition believes community pharmacy can be a valuable and accessible source of advice for parents and has produced a range of resources to support you:

Learn more about SMA Nutrition's comprehensive range.

Download the PDF here

SMA® Nutrition Careline (0800 081 8180)

A support line for healthcare professionals and parents, available 24/7, 365 days a year. Call, email, live chat or request a visit from a local representative. Information is provided on a range of topics relating to infant nutrition including breastfeeding, feeding issues and product information. The live chat service is available 9am-5pm, Monday to Friday.

SMA® Professional is a website for healthcare professionals that offers evidence based information relating to infant nutrition, including practical support, bitesize learning and product information.


IMPORTANT NOTICE: We believe that breastfeeding is the ideal nutritional start for babies and we fully support the World Health Organization’s recommendation of exclusive breastfeeding for the first six months of life followed by the introduction of adequate nutritious complementary foods along with continued breastfeeding up to two years of age. We also recognise that breastfeeding is not always an option for parents. We recommend that healthcare professionals inform parents about the advantages of breastfeeding. If parents choose not to breastfeed, healthcare professionals should inform parents that such a decision can be difficult to reverse and that the introduction of partial bottle-feeding will reduce the supply of breast milk. Parents should consider the social and financial implications of the use of infant formula. As babies grow at different rates, healthcare professionals should advise on the appropriate time for a baby to begin eating complementary foods. Infant formula and complementary foods should always be prepared, used and stored as instructed on the label in order to avoid risks to a baby’s health.