LloydsPharmacy will donate one per cent of all Black Friday sales to its charity partners Alzheimer’s Society and Alzheimer Scotland.
This extends the company’s commitment to donating the money from every carrier bag sold to the two charities, of which the latest count exceeded £45,000.
The Black Friday promotion runs from 20-28 November and includes discounts on a number of selected products that are available both online and in-store. Every purchase made by customers on Black Friday lines across these nine days will be donated to the dementia charities and will go to support people living with dementia and their carers to create a better quality of life for those affected by the condition.
Cormac Tobin, managing director of Celesio UK, which includes LloydsPharmacy, commented: “This is a perfect way for us to show our commitment to our charity partnership. Fighting against dementia is a cause that is so close to our hearts and the hearts of our customers and we’re delighted to be in a position to show our support in this way.
“We now know that dementia is the leading cause of death in the UK, and alarmingly it’s still a misunderstood, underappreciated condition. As a community pharmacy network, with a team of expert health professionals, we’re in a great position to connect with our customers and patients that have concerns about dementia or may be living with the condition.”
Celesio UK also supports Dementia Friends, an Alzheimer’s Society initiative designed to increase knowledge and understanding of dementia, and to date, the company has over 4,200 employees signed up.