Prescribing rates of high doses of vitamin D are at an all-time high for British children.
The huge changes that many women experience when they have a baby are well supported through their local pharmacy.
Despite their growing popularity, there remains a great deal of public confusion about when VMS supplements are recommended or useful.
Vitamin D is one of the positive effects of exposure to sunlight – but how can pharmacists help customers avoid the negative effects of overexposure?
Customer Nusrat Begum is talking to pharmacist Parveen about how the vitamin D supplement she is taking doesn’t seem to be working...
A programme demonstrating pharmacists' ability to identify osteoporosis risk is being highlighted by NICE
Vitamin D supplements may reduce the fracture risk in children under the age of six years
Everyone needs an intake of vitamin D equivalent to 10mcg (400iu) daily to help maintain healthy bones, teeth and muscles
Fultium Daily D3 is a vitamin D supplement from Thornton & Ross, available exclusively from pharmacies
Vitamin D levels during the second trimester predict the risk of pre-eclampsia and pre-term delivery
The VMS market is growing at a steady rate thanks to increasing consumer awareness of preventative healthcare
Clear advice is needed to ensure customers balance their risks of skin damage with vitamin D requirements