My mobile phone network knows that unless it keeps me happy I can easily (well, quite easily) move to another network. The same cannot be said about PMR systems.
It is very difficult to move to another supplier – particularly when the big companies provide pretty much the same offering in terms of price, service and technology. I just don’t get any sense that they view pharmacies as customers, and they seem to have little interest in the way that our businesses are changing.
Unless we can find a way to change this dynamic, the gap between what our technology can do, and what we want it to do, will grow and grow. This could potentially be crippling to pharmacy businesses in an age when customers are increasingly chasing digital by default and struggle to engage with analog pharmacy systems.