Displaying Puressentiel products and references
Displaying Puressentiel products and references
Merchandising
If considering stocking the Puressentiel range, questions you might consider include:
- What does the new range offer your customers?
- What are the current alternatives that you stock, and how do the products compare?
- Does the range suit your customer's healthcare/wellbeing needs or are they an 'impulse buy' product?
- How confident are the team in discussing the product with customers?
- Where will the product be sited in the pharmacy? Think about whether it goes with other products in a category, e.g. will Puressentiel Anti-Lice be sited with other head lice products, or will you place all the products from the range together? There may be an opportunity to use dedicated point-of-sale materials or shelf edgers to highlight the product.
When displaying a new range, it may be useful to have additional leaflets, point of sale materials or a stand to show customers what's new in the pharmacy.
References
1. Scoping Study on Aromatherapy, TNS Sofres for Puressentiel - April 2016
5. https://www.nhs.uk/conditions/stress-anxiety-depression/reduce-stress/ (last accessed August 2018)
6. https://www.nhs.uk/conditions/allergies/prevention (last accessed August 2018)