AVEENO® BABY CONSULTATION AND PRODUCT RANGE GUIDE
As you’ve seen in the video, the AVEENO® Baby skincare range includes products that can be tailored to the baby’s skincare need.
Click on the tabs below to find out more about appropriate AVEENO® products that you could
Baby’s skin looks and/or feels dry. It appears slightly flaky.
You can recommend products from the AVEENO® Baby Daily Care range. It gently helps protect and nourish normal to dry skin. The AVEENO® Baby Daily Care range is suitable for newborn skin (excluding AVEENO® Baby Daily Care Gentle Bath & Wash & Wipes).
AVEENO® Baby Daily Care
Normal to Dry Skin
WHAT IS THE CUSTOMER LOOKING FOR?
Nappy cream to soothe sensitive skin and protect it from the causes of nappy rash

Daily Care
Nappy Cream
KEY INGREDIENTS
Oat extract and zinc oxide
WHAT IS THE CUSTOMER LOOKING FOR?
2-in-1 Shampoo & Conditioner to cleanse, condition and nourish baby’s hair and scalp

Daily Care 2-in-1
Shampoo & Conditioner
KEY INGREDIENTS
Natural oat extract†
†For more information see www.aveeno.co.uk/natural
WHAT IS THE CUSTOMER LOOKING FOR?
Lotion that will help protect, nourish and provide long-lasting moisturisation

Daily Care
Moisturising Lotion
KEY INGREDIENTS
Prebiotic colloidal oatmeal
WHAT IS THE CUSTOMER LOOKING FOR?
Hair and body wash that will gently cleanse and help preserve baby skin's protective barrier

Daily Care
Hair & Body Wash
KEY INGREDIENTS
Natural oat extract†
Daily Care
Gentle Bath & Wash
KEY INGREDIENTS
Prebiotic colloidal oatmeal, aloe and chamomile
†For more information see www.aveeno.co.uk/natural
WHAT IS THE CUSTOMER LOOKING FOR?
Nappy cream to soothe sensitive skin and protect it from the causes of nappy rash

Daily Care
Nappy Cream
KEY INGREDIENTS
Oat extract and zinc oxide
WHAT IS THE CUSTOMER LOOKING FOR?
2-in-1 Shampoo & Conditioner to cleanse, condition and nourish baby’s hair and scalp

Daily Care 2-in-1
Shampoo & Conditioner
KEY INGREDIENTS
Natural oat extract†
†For more information see www.aveeno.co.uk/natural
WHAT IS THE CUSTOMER LOOKING FOR?
Lotion that will help protect, nourish and provide long-lasting moisturisation

Daily Care
Moisturising Lotion
KEY INGREDIENTS
Prebiotic colloidal oatmeal
WHAT IS THE CUSTOMER LOOKING FOR?
Hair and body wash that will gently cleanse and help preserve baby skin's protective barrier

Daily Care
Hair & Body Wash
KEY INGREDIENTS
Natural oat extract†
Daily Care
Gentle Bath & Wash
KEY INGREDIENTS
Prebiotic colloidal oatmeal, aloe and chamomile
†For more information see www.aveeno.co.uk/natural
Baby’s skin looks and/or feels dry. It appears slightly flaky and parent/caregiver has a desire to build a bedtime routine and keep baby’s skin comfortable at night.
You can recommend products from the AVEENO® Baby Calming Comfort™ range. It gently cleanses and moisturises delicate baby skin and helps calm baby before bedtime.
AVEENO® Baby Calming Comfort™
Normal to Dry Skin; bedtime
WHAT IS THE CUSTOMER LOOKING FOR?
Bedtime lotion to moisturise baby skin for 24 hours and help to calm baby before bedtime

Calming Comfort™
Bedtime® Lotion
KEY INGREDIENTS
Prebiotic colloidal oatmeal, lavender and vanilla scent
WHAT IS THE CUSTOMER LOOKING FOR?
Bath and body wash that gently cleanses, helps calm baby before bedtime

Calming Comfort™
Bedtime® Bath & Wash
KEY INGREDIENTS
Natural oat extract†, lavender and vanilla scent
†For more information see www.aveeno.co.uk/natural
WHAT IS THE CUSTOMER LOOKING FOR?
Bedtime lotion to moisturise baby skin for 24 hours and help to calm baby before bedtime

Calming Comfort™
Bedtime® Lotion
KEY INGREDIENTS
Prebiotic colloidal oatmeal, lavender and vanilla scent
WHAT IS THE CUSTOMER LOOKING FOR?
Bath and body wash that gently cleanses, helps calm baby before bedtime

Calming Comfort™
Bedtime® Bath & Wash
KEY INGREDIENTS
Natural oat extract†, lavender and vanilla scent
†For more information see www.aveeno.co.uk/natural
WHAT IS THE CUSTOMER LOOKING FOR?
Bedtime lotion to moisturise baby skin for 24 hours and help to calm baby before bedtime

Calming Comfort™
Bedtime® Lotion
KEY INGREDIENTS
Prebiotic colloidal oatmeal, lavender and vanilla scent
WHAT IS THE CUSTOMER LOOKING FOR?
Bath and body wash that gently cleanses, helps calm baby before bedtime

Calming Comfort™
Bedtime® Bath & Wash
KEY INGREDIENTS
Natural oat extract†, lavender and vanilla scent
†For more information see www.aveeno.co.uk/natural
Baby’s skin looks and feels very dry/flaky.
You can recommend products from the AVEENO® Baby Soothing Relief range. It relieves irritable skin and leaves it feeling moisturised for 24 hours.
AVEENO® Baby Soothing Relief
Dry, irritable skin
WHAT IS THE CUSTOMER LOOKING FOR?
Clinically proven product that soothes skin and moisturises it for 24 hours

Soothing Relief
Emollient Cream
KEY INGREDIENTS
Natural oat oil† and vitamin E
†For more information see www.aveeno.co.uk/natural
WHAT IS THE CUSTOMER LOOKING FOR?
Clinically proven product that gently cleanses and leaves skin feeling moisturised for 24 hours

Soothing Relief
Emollient Wash
KEY INGREDIENTS
Natural oat oil† and vitamin E
†For more information see www.aveeno.co.uk/natural
WHAT IS THE CUSTOMER LOOKING FOR?
Clinically proven product that soothes skin and moisturises it for 24 hours

Soothing Relief
Emollient Cream
KEY INGREDIENTS
Natural oat oil† and vitamin E
†For more information see www.aveeno.co.uk/natural
WHAT IS THE CUSTOMER LOOKING FOR?
Clinically proven product that gently cleanses and leaves skin feeling moisturised for 24 hours

Soothing Relief
Emollient Wash
KEY INGREDIENTS
Natural oat oil† and vitamin E
†For more information see www.aveeno.co.uk/natural
WHAT IS THE CUSTOMER LOOKING FOR?
Clinically proven product that soothes skin and moisturises it for 24 hours

Soothing Relief
Emollient Cream
KEY INGREDIENTS
Natural oat oil† and vitamin E
†For more information see www.aveeno.co.uk/natural
WHAT IS THE CUSTOMER LOOKING FOR?
Clinically proven product that gently cleanses and leaves skin feeling moisturised for 24 hours

Soothing Relief
Emollient Wash
KEY INGREDIENTS
Natural oat oil† and vitamin E
†For more information see www.aveeno.co.uk/natural
Baby’s skin looks and feels very dry, itchy and flaky. Baby appears uncomfortable.
You can recommend products from the AVEENO® Baby Dermexa™ range. It is clinically proven to help moisturise and soothe baby’s dry, itchy skin. The AVEENO® Baby Dermexa™ range is suitable for newborn skin (excluding AVEENO® Baby Dermexa Emollient Cream & Oat Bath Soak).
AVEENO® Baby Dermexa™
Very dry, itchy skin
WHAT IS THE CUSTOMER LOOKING FOR?
A product that is clinically proven to gently cleanse baby skin to help preserve the skin moisture barrier

Dermexa™
Moisturising Wash
KEY INGREDIENTS
With colloidal oatmeal, oat extract and ceramides
WHAT IS THE CUSTOMER LOOKING FOR?
A product that cleanses without soap and is clinically proven to gently soothe, relieve itchiness and prevent dryness

Soothing Oat
Bath Soak
KEY INGREDIENTS
100% natural oat† and extra moisturiser for baby skin benefits
†For more information see www.aveeno.co.uk/natural
WHAT IS THE CUSTOMER LOOKING FOR?
A product that is clinically proven to immediately soothe the skin

Dermexa™
Emollient Cream
KEY INGREDIENTS
Triple oat complex* and ceramides
Dermexa™ Good Nigh
Emollient Balm
KEY INGREDIENTS
Prebiotic triple oat complex* and ceramides
*Colloidal oatmeal, oat extract and oat oil
WHAT IS THE CUSTOMER LOOKING FOR?
A product that is clinically proven to gently cleanse baby skin to help preserve the skin moisture barrier

Dermexa™
Moisturising Wash
KEY INGREDIENTS
With colloidal oatmeal, oat extract and ceramides
WHAT IS THE CUSTOMER LOOKING FOR?
A product that cleanses without soap and is clinically proven to gently soothe, relieve itchiness and prevent dryness

Soothing Oat
Bath Soak
KEY INGREDIENTS
100% natural oat† and extra moisturiser for baby skin benefits
†For more information see www.aveeno.co.uk/natural
WHAT IS THE CUSTOMER LOOKING FOR?
A product that is clinically proven to immediately soothe the skin

Dermexa™
Emollient Cream
KEY INGREDIENTS
Triple oat complex* and ceramides
Dermexa™ Good Nigh
Emollient Balm
KEY INGREDIENTS
Prebiotic triple oat complex* and ceramides
*Colloidal oatmeal, oat extract and oat oil
WHAT IS THE CUSTOMER LOOKING FOR?
A product that is clinically proven to gently cleanse baby skin to help preserve the skin moisture barrier

Dermexa™
Moisturising Wash
KEY INGREDIENTS
With colloidal oatmeal, oat extract and ceramides
AVEENO® Baby has been specifically formulated with skin-soothing oats, blended with rich, moisturising ingredients to nourish, soothe and protect delicate baby skin from first use. AVEENO® Baby formulas are dermatologist and paediatrician tested, and dye free.
1. Stamatas G, Tierney N. Update on infant skin with special focus on dryness and the impact of moisturizers. In: Lodén M, Maibach HI, editors.
Treatment of dry skin syndrome – the art and science of moisturizers. Berlin Heidelberg: Springer-Verlag; 2012. p. 295-310.
2. Singh G, Archana G. Unraveling the mystery of vernix caseosa. Indian J Dermatol. 2008; 53(2):54-60.
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10. Byrd AL, et al. The human skin microbiome. Nat Rev Microbiol. 2018; 16:143–155.
11. Blume-Peytavi U, et al. Recommendations from a European roundtable meeting on best practice healthy infant skin care.
Pediatr Dermatol. 2016; 33(3):311-21.
12. Telofski LS, et al. The infant skin barrier: can we preserve, protect, and enhance the barrier? Dermatol Res Pract. 2012; 2012:198789.
13. Gelmetti C. Skin cleansing in children. J Eur Acad Dermatol Venereol. 2001; 15 Suppl 1:12-15.
14. Blume-Peytavi U, et al. Skin care practices for newborns and infants: review of the clinical evidence for best practices.
Pediatr Dermatol. 2012; 29(1):1-14.
15. Simpson EL, et al. Emollient enhancement of the skin barrier from birth offers effective atopic dermatitis prevention.
J Allergy Clin Immunol. 2014; 134(4):818-23.
16. NHS. Emollients. 2023. Available at: https://www.nhs.uk/conditions/emollients/
Online sources last accessed March 2025.