Introduction

Recommendations about healthy living, including a good diet and exercise, have been promoted for many years.

It was often assumed that filling ‘information deficits’ among the public would be sufficient. However, behavioural science research has shown a more complex picture that explains why, despite understanding weight management principles, people often struggle to apply them in their everyday life.

Many people feel significant negativity and shame about their size, and that their weight is a barrier to living fully. 

Turning to food to cope with emotions instead of addressing what lies underneath is an important factor. In this toolkit we bring together practical information and tips to help you to support people who ask for help in losing weight. This toolkit covers: