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Vicks is being supported by a TV advertising campaign promoting Vicks Sinex as the best option for unblocking nasal passages, while a Vicks VapoRub segment focuses on helping children get a good night's sleep. Further support includes a PR programme and in-store point-of- sale materials. €We are delighted to be focusing our attention on this iconic brand once again, reminding people of how effective the products are,€ says Vicks business leader Ryan Ruscoe.

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