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New research from Nurofen Express reveals that 41 per cent of pharmacy staff believe that customers do not understand the ingredients or mode of action of their preferred OTC headache treatment.

Some 89 per cent of staff think that there are opportunities for them to help patients better manage their headaches and 45 per cent say patients are mistreating their headache.

More than half (53 per cent) of the consumers surveyed would be happy for a member of the pharmacy team to approach them with advice and support on managing and treating their headache.