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Rapidol Express by Zantac is the fastest heartburn and indigestion treatment available, getting to work in less than two minutes and lasting for up to four hours, says Omega Pharma.

The peppermint flavoured chewable tablets contain phycodol, which forms a protective barrier on top of the stomach to help control acid reflux. Available in packs of 10 (£2.49) and 20 (£4.49) tablets, the launch is being supported by a £2m marketing campaign that includes TV advertising. POS and training materials are available.

The company says the launch complements the existing Zantac 75 product which will continue to offer long lasting relief. Omega Pharma: 020 3598 9604