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A Daily Junior Lotion (200ml, £5.99) is being added to the Oilatum line-up. €We've identified a gap in the market for a moisturising product that consumers can use on their children on a daily basis,€ says senior brand manager Caroline Fredj. €Oilatum is perfectly placed to help mums who are looking for everyday moisturising for babies and children with dry skin.€ The lotion can also hydrate skin prone to eczema. The launch is supported by a £1m campaign consisting of press, digital, PR, sampling and in-store activity.

GlaxoSmithKline: 0870 240 8602