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More than six in 10 people who used a Drinkaware kit said it helped them cut back on the number of units they drank, a new independent report reveals.

In a pilot campaign run last year by Berkshire Public Health and the LPC in 151 local pharmacies during Alcohol Awareness Week: 93 per cent of those who used the kit said it helped them visualise how many units there are in alcoholic drinks; 83 per cent said it helped them understand the unit guidelines and three in four became more aware of their own drinking habits; and 52 per cent said the kit helped them reduce the number of days on which they drank alcohol.