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Keep it simple, says GSK

Latest results from GSK's Shopper Science Lab show that many pharmacy shoppers wait until they need the product or show symptoms before they look to purchase. For example, of those shopping the cold & flu fixture, 42 per cent are looking to treat a cold so aren't necessarily feeling their best, spending an average of 91 seconds at the fixture. With only 65 per cent of shoppers confident about buying the right product without advice, it's clear that making the shopping experience as simple as possible and helping shoppers choose the most efficacious solution is paramount, says GSK.

GlaxoSmithKline: 0800 783 8881

Syndol website

Alongside the reintroduction of Syndol Headache Relief Tablets with its new triple action formulation of paracetamol, codeine and caffeine, a website was also launched, providing customers with everything they need to know about tackling headaches and migraines and offering lifestyle tips on managing symptoms, says Sanofi. The new website (www.syndol.co.uk) also includes an area for users to €find their better place€ by selecting calm settings, tailoring music and selecting different relaxation exercises. More information from

Ceuta Healthcare: 01202 780558