Icy mint added to Corsodyl line-up
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GlaxoSmithKline is adding a new flavour to the Corsodyl Daily Mouthwash range.
Corsodyl Daily Icy Mint is said to have a smooth, long-tasting flavour profile, differentiating it from the existing Corsodyl Daily Cool Mint and Fresh Mint variants. €Corsodyl Daily Mouthwash was originally launched to bridge the gap between regular and medicated mouthwash,€ says Jo Bailey, senior brand manager for Corsodyl.
€It has been hugely successful, driving incremental value into the category in its first year of launch and is now worth £11.6m. We're hoping to build on this success to re-invigorate and drive the extra care mouthwash segment with new Corsodyl Daily Icy Mint.€
GlaxoSmithKline: 0800 783 8881