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New research for Deep Freeze shows that three out of four pregnant women experience muscular back pain. The study, involving 1,000 new mums, revealed that 98 per cent of women experience muscular back pain at some point during pregnancy, with three out of four complaining of lower back pain.

One in four women didn't understand that certain pain-relieving medication shouldn't be used at various times during pregnancy. While 47 per cent of women felt that discomfort was inevitable, muscular back pain during pregnancy can be helped by the cooling therapy provided by Deep Freeze Cold Patch, says Mentholatum.

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