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Dioralyte is back on TV during April and May with 10- and 20-second ads appearing on a range of mainstream TV channels, such as ITV1 and Channel 4. €We are excited to be relaunching our TV ad campaign this spring,€ says consumer brand manager Eleonore Baco, €and we hope this support will continue to generate increased sales...by communicating the brand's key messages and increasing awareness among non-users.€ The ad campaign follows a couple through common life stages and highlights product usage in different scenarios.

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