Perrigo brands link with Met Office
Pharmacy Magazine,
26 Apr 2018
1 Min
Perrigo brands link with Met Office
Pharmacy Magazine,
26 Apr 20181 Min
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Perrigo is running a £1.5m “Take back summer” campaign and is supporting a Met Office digital campaign with sponsorship of its home page and advertising on the pollen forecast page. Mainstream activity includes TV advertising and video on demand behind its hayfever brands Beconase and Prevalin from April until July, as well as roadside advertising and digital sheets at railway stations in the London area. Support materials are available.
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