NHS England is looking for community pharmacy team members to feature in a new national advertising campaign.

The aim of the campaign, which is expected to run in 2018, will be to increase use of community pharmacy services and reduce the number of unnecessary appointments with GPs.

The ‘Stay Well Pharmacy’ campaign will focus on the parents or carers of children suffering from short-term, self-limiting minor illnesses that can be effectively managed with advice and support from their local community pharmacy service or through self-care.

It will aim to address the barriers to using community pharmacy services by increasing the public’s trust and confidence in pharmacists.

As has happened with previous campaigns in the ‘Stay Well’ series, NHS England is looking for pharmacy staff to feature on the campaign materials. The national pharmacy organisations will be helping them to gather photographs at this year’s Pharmacy Show.