Metanium

The Metanium range offers a choice of products to both treat and prevent nappy rash. Metanium Everyday Easy Spray Barrier Lotion and Metanium Everyday Barrier Ointment help prevent nappy rash, while Metanium Nappy Rash Ointment is specifically licensed to treat nappy rash. A new Metanium guide to nappy rash is available to all members of yourbabyclub.co.uk, while 2018 will see an extensive programme of sampling, advertising and promotions.
Tel: 01484 842217

Bio-Kult

Bio-Kult Infantis is an advanced multi-strain live bacteria formula for babies, toddlers and young children. Each easy-to-use sachet contains seven live strains of bacteria, vitamin D3 to contribute to the normal function of the immune system, preplex and DHA and EPA, which are high in omega 3 fatty acids. In a randomised controlled trial published in the Journal of Paediatrics and Child Health, the seven bacteria strains were shown to significantly improve symptoms in infants suffering with colic.
Tel: 01460 243230

Deep Freeze

More than two-thirds of women are expected to suffer from muscular back pain at some time during pregnancy, while the physical demands of motherhood can also take their toll on back muscles, says Mentholatum. Deep Freeze’s drug-free cooling products can help ease the pain and are available in a choice of three formats: a cold patch, cold gel and glide-on gel.
Tel: 01202 780 558

Vicks

Vicks BabyRub (50g, £3.99) has been developed for babies aged six months and older. It should be massaged gently across the baby’s chest and stomach so that he/she feels calm and relaxed before bed-time or nap-time, says Teva. The mild cosmetic formula contains natural extracts of rosemary, lavender and aloe vera to help provide comforting care for delicate skin.
Tel: 01202 780 558

Colief

Colief Infant Drops are the original scientifically proven lactase drops for reducing the symptoms of colic associated with temporary lactose intolerance, says Forum Health Products. Safe to use from birth, the drops contain lactase to help break down lactose, the complex sugar found in milk, dairy products, breast milk and infant formulas, to make it easier to digest.
Tel: 01844 299374

Snufflebabe

The Snufflebabe baby nasal decongestant range has been developed to relieve nasal congestion and help prevent further complications such as ear infections, coughs and stomach upsets, says Dendron. The range comprises a nasal aspirator, nasal drops, nasal spray, vapour oil and vapour rub.
Tel: 01923 205704

Bepanthen

Bepanthen Nappy Care Ointment is described as an easy-to- apply breathable barrier cream that helps protect a baby from the causes of nappy rash – particularly at night when the nappy will be on the longest. Free from antiseptics, fragrances, colours and preservatives, the water-in-oil formulation keeps a baby’s skin healthy and hydrated. The ointment contains pro vitamin B5, which gently aids natural recovery of sensitive skin, says Bayer.
Tel: 0844 243 6661

Oilatum

This new ad, showing that Oilatum is gentle enough to use from the very first touch, will appear in April. “At the earliest stages of childhood, skin-to-skin contact is vital for the health and well-being of a newborn baby,” says senior brand manager James Sharman. The new ad aims to raise awareness of Oilatum among parents looking for effective eczema and dry skin solutions. With 37 per cent of mums searching for product information online, there will also be a digital partnership with Amazon and NetDoctor focusing on first-time mums.
Tel: 0800 783 88 81