Watching brief: Pregnancy & babycare


While Metanium Everyday Easy Spray Barrier Lotion and Metanium Everyday Barrier Ointment help prevent nappy rash, Metanium Nappy Rash Ointment is specifically licensed to treat nappy rash. Promotional activity during 2019 will include a full digital campaign, extensive sampling, print and digital advertising with major parenting titles, ongoing promotions with leading baby websites, and regular reader offers and competitions, says Thornton & Ross.
(Tel: 01484 842217)



A randomised controlled trial published in the Journal of Paediatrics and Child Health has shown that the seven live strains of bacteria in Bio-Kult Infantis significantly improved symptoms in infants suffering with colic, says Probiotics International. The multi-strain live bacteria formula also contains vitamin D3 to contribute to the normal function of the immune system, as well as Preplex and DHA and EPA, which are high in omega-3 fatty acids.
(Tel: 01460 243230)

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