A national TV campaign, which features cartoon-style characters performing different everyday tasks, is now running for Flarin 200mg soft capsules. It forms part of a campaign which includes TV and print advertising, PR and social media channels, says Infirst Healthcare. The ad represents the second phase of Flarin’s launch roll-out and coincides with additional retail distribution following initial availability in LloydsPharmacy. “We are now investing in above-the-line as well as below-the-line activities to support extended retail availability of Flarin,” says Infirst ceo Manfred Scheske.

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