A summer marketing initiative for both Tiger Balm Red and Tiger Balm White, in which over £500,000 has been invested, will introduce Tiger Balm White as a product for effective herbal relief from tension headaches. Above-the-line activity went live on July 2 and runs for 10 weeks. This includes seven weeks of TV advertising and a number of in-store activities that will help to differentiate between Tiger Balm White and Tiger Balm Red. “With the recent consumer trend of a move towards herbal solutions as a first line of treatment, we are implementing this campaign to emphasise the different ways Tiger Balm can be used,” says Perrigo’s Laure de Brauer.

Perrigo: 0800 1216 909