Million pound push for NiQuitin

Perrigo is supporting NiQuitin this summer with a £1.1 million marketing spend – a 15 per cent increase in investment year-on-year. TV advertising runs until July 9, backed by out-of-home, digital display and social media activity. “There are continued cuts to smoking cessation services by the NHS but smokers need support more than ever,” says Holly Turner, senior marketing director at Perrigo. “Our aim is to educate quitters that combining a nicotine patch with an oral format such as NiQuitin Extra Fresh Mint Gum will significantly improve their chances of quitting.”

Perrigo: 0800 1216 909

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