Future is digital, says Celesio UK managing director
Technology is a vital part of community pharmacyâ€™s future, and is what younger patients in particular want to see developed in pharmacy, Cormac Tobin, Celesio UKâ€™s managing director has said.
â€œItâ€™s very important that the technology in healthcare becomes more apparent, because technology will be one of the ways that we can solve the challenges the NHS faces: using the speed, effectiveness and efficiency of technology with the human intimacy and understanding,â€ he said. â€œ[Patients] want digital solutions but they also want physical engagement, so itâ€™s very important to us in the products and the services that we provide that we build it around that.â€
LloydsPharmacy is being â€œreinventedâ€ with a strong focus on patients, customers, physical pharmacy and digital solutions, he said. â€œI see wonderful opportunities, but I do not see anything in the past that will give those solutions to me: I see the future. I see the future with technology, intelligence and human effort,â€ he said.Â
Younger people in particular donâ€™t always want to go into a pharmacy, he commented.
In the future personal monitoring devices talk to one another and professionals will interpret peopleâ€™s personal data collected real time, on blood pressure readings, for example, and take action as a result. â€œIâ€™m really excited about that for pharmacyâ€, he said. â€œWeâ€™re in a position to do that, because we know so much about the patients.â€
Pharmacy needs to be involved in changes in technology, he said. â€œI see a bright future, I really do â€“ but itâ€™s not going to be easy. Change is never easy.â€
Work through a customer consultation to determine the possible cause of stinging, gritty eyes and recommend an effective treatment to help ease these symptoms.