More than half of people with incontinence suffer from incontinence associated dermatitis (IAD) while using continence pads, according to a new survey.

The survey of 800 patients and carers was undertaken by the Cystitis and Overactive Bladder (COB) Foundation and 3M, manufacturer of Cavilon Barrier Cream.

Nearly all of those affected by IAD, which causes sore, broken skin, described the symptoms as painful or uncomfortable, while one in three said that the problem prevented them from taking part in everyday activities.

The research also found that while 45 per cent of sufferers use creams to manage the symptoms, they may be using all-purpose moisturisers, which do not provide protection against the condition, rather than an effective barrier cream.

The findings coincide with the annoucement that Cavilon Barrier Cream is now available to purchase without a prescription.

Susannah Frazer from the COB Foundation said: “We’re very keen that sufferers understand the importance of using a barrier cream as part of their daily skin cleansing routine and the benefits of effective skin protection to both their physical and psychological wellbeing.

"Both sufferers and their carers can now easily access a barrier cream that will help maintain skin integrity and prevent soreness and discomfort.”