Always Discreet film tackles bladder weakness taboo

Always Discreet for Sensitive Bladder has released a short documentary to encourage more women to speak about and seek support for adult incontinence (AI), a condition that affects one in three women.

Research from Always Discreet shows that sensitive bladder affects the happiness of 45 per cent of sufferers, leaving them feeling embarrassed, alone and trapped in a body much older than their years. In addition, 42 per cent of women with AI feel less attractive and feminine and up to half experience negative thoughts about themselves.

The groundbreaking documentary, created by film maker Flora Berkeley, follows the lives of five women with AI who are refusing to let the condition compromise their quality of life or self-confidence.

Always Discreet campaign ambassador and GP Dr Sarah Jarvis said: “Urinary incontinence may be the last taboo, but it is incredibly common, especially among women who’ve gone through childbirth or menopause. However, lots of women are still uncomfortable sharing their experiences. I’m am hugely passionate about encouraging women to have a conversation with their family or close friends and most importantly their GP.”

“If another woman can be open about it, I can be open about it too; there’s no shame in it,” said Sandra Small, age 53, who is featured in the film.

The documentary, 'Our Story, Life with Adult Incontinence', can be viewed here.

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