Ad campaign targets short-haul travellers

A new digital display advertising campaign and POS materials for Jungle Formula are reminding consumers to purchase an insect repellent for short-haul travel. “Travellers are as likely to be bitten in Europe as they are in a long-haul destination,” says Perrigo’s Laure de Brauer. “With the recent news that there has been an outbreak of potentially Zika-carrying tiger mosquitoes in France, it is more important than ever that consumers are aware of the need to purchase an insect repellent before they make a short-haul journey and before they have been bitten.” The campaign runs until the end of August.

Perrigo: 0800 1216 909

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