empty

Print health warnings on every cigarette, say Scottish researchers

Printing health warnings on individual cigarettes could help reduce smoking, suggests research published in the journal Addiction Research and Theory.

Experts from the Institute of Social Marketing at the University of Stirling examined the perceptions of 120 smokers aged 16 and over of the warning ‘Smoking kills’ on individual cigarettes, as opposed to the message only appearing on packs. Smokers thought the approach had the potential to discourage smoking among young people, those starting to smoke, and non-smokers. 

Commenting on the findings, professor Linda Bauld, prevention expert at Cancer Research UK, which funded the research, said: "Government anti-smoking campaigns and tax rises on cigarettes remain the most effective methods to stop young people starting smoking, but we need to continue to explore innovative ways to deter them from using cigarettes to ensure that youth smoking rates continue to drop. 

“This study shows that tactics like making the cigarettes themselves unappealing could be an effective way of doing this.”

Recommended

Benzodiazepines prescribed more in deprived areas, study confirms

Antidepressants may cut stroke risk




This website is for healthcare professionals, people who work in pharmacy and pharmacy students. By clicking into any content, you confirm this describes you and that you agree to Pharmacy Magazine's Terms of Use and Privacy Policy.

We use essential, performance, functional and advertising cookies to give you a better web experience. Find out how to manage these cookies here. We also use Interest Based Advertising Cookies to display relevant advertisements on this and other websites based on your viewing behaviour. By clicking "Accept" you agree to the use of these Cookies and our Cookie Policy.