Olbas

Olbas Nasal Spray (20ml, £5.99) is described by LanesHealth as a “fast-acting blocked nose remedy that works within just two minutes”. It is clinically proven to unblock the nasal passages, the company says, and prevent the spread of viral infections and bacteria. The natural formula combines essential oils of eucalyptus, niaouli and wild mint with mineral-rich hypertonic seawater. In a handy 20ml bottle, the spray is ideal for on-the-go relief, says the company, and is suitable for both adults and children over the age of six years. TV, print advertising, PR and POS support the launch.
Tel: 01452 507458

Puressentiel

Its respiratory range harnesses the power of nature, says Puressentiel. The range includes Hypertonic Nasal Spray to clean and decongest, Respiratory Balm to calm coughs and soothe the respiratory tract, Respiratory Air Spray to boost the immune system and clear the airways, and Respiratory Blend to help breathing. The range contains essential oils such as eucalyptus radiate, cypress and niaouli “to help manage and fight respiratory symptoms that come hand-in-hand with the winter cold season”.
Tel: 020 3488 8110

GSK

GSK is spending £7.5m to promote Day & Night Nurse, Beechams and Otrivine over the cold and flu season. The Day & Night Nurse TV campaign, for example, runs until February 2018 with the message “Strong stuff – Day & Night Nurse can knock out your worst cold and flu symptoms”. When feeling unwell it is easy to grab the first product you see in a bid to stave off the illness, says area marketing manager Andy Mahoney.
“By driving awareness of our range, we hope to help educate shoppers on the role our cold and flu products can play in providing effective relief of symptoms.”
Tel: 0800 783 88 81

Mac

Mac sore throat lozenges have been reintroduced and are available in two variants: Sore Throat and Dual Action. Both antiseptic lozenges provide customers with a proven remedy to help soothe tender throats, says Ernest Jackson, “offering an appealing alternative to other products on the market at a competitive price”. To support the launch, the company has devised a flowchart, giving pharmacy staff all the information they need regarding the causes, symptoms and treatment of sore throats.
Tel: 01923 205704

Ultra Chloraseptic

Ultra Chloraseptic throat spray delivers a powerful anaesthetic straight to the pain for numbing relief in seconds, says Prestige Brands. Running from November until February will be a £1m national outdoor advertising campaign. The ‘Surprised Faces’ execution will comprise posters in train and tube stations, on buses and in public spaces. Containing benzocaine, Ultra Chloraseptic comes in a range of flavours – blackcurrant, honey and lemon, cherry and original menthol.
Tel: 0844 243 6661

Jakemans

Jakemans will be running a TV advertising campaign from November to mid-January, supported by print, digital and PR activity. The company has been creating menthol confectionery for over 100 years. Its 100g bagged sweets are available in seven flavours: Throat & Chest, Honey & Lemon, Cherry, Peppermint, Menthol & Eucalyptus, Blackcurrant and Blueberry. Stick packs of 10 are also available in the two most popular flavours – Throat & Chest and Honey & Lemon.
Tel: 01452 507458

Lemsip and Nurofen

RB will be encouraging people to “Take Control” this winter via a campaign using advertising posters in GP surgeries, digital banners on medical advice websites, such as Web MD, and in-store displays. “Given our leading position in cold and flu, we feel it is important to use our brands’ equity to encourage patients to self-care this winter,” says RB marketing manager Kate Sweeney.

“The range of formats we offer across Strepsils, Lemsip and Nurofen Cold & Flu provides a wealth of choice, helping patients to take control of their symptoms.” The products highlighted in the campaign will be a mixture of top sellers such as Lemsip Max Day & Night Cold & Flu Relief Capsules and Nurofen Cold & Flu, and new product development: Lemsip Cough for Mucus Cough & Catarrh 180ml; Strepsils Menthol Flavour Lozenges 36s and Strepsils Throat Pain Relief Honey & Lemon Flavour Lozenges 24s.
Tel: 01753 446447

Redoxon

A new digital marketing campaign will be supporting Redoxon Triple Action this winter. Bayer says the winter themed online video aims to “drive brand awareness among consumers who lead busy lifestyles and who are looking for additional support to help keep their bodies happy and healthy”. Redoxon Triple Action orange flavoured effervescent tablets contain vitamins C and D, and zinc.
Tel: 0344 243 661