Leading bladder weakness brand TENA has added a new on-pack claim to its Lights by TENA product. The ‘99% felt fresher thanks to lights by TENA’ claim appears on pink heart-shaped stoppers that protrude from the front of the liner packs.

Launched with the aim to drive trial and reassurance, the claim follows direct feedback from 611 consumers, 99 per cent of whom felt fresher after using a product from the lights by TENA range.

Earlier this year, lights by TENA invited users to ‘put fresh to the test’ and share their independent feedback via Facebook or using the dedicated microsite.

To encourage participation, any user submitting a review during the promotional period was automatically entered into a randomly selected prize draw to win a monthly delivery of flowers for a year and a £200 Oasis shopping voucher.