LloydsPharmacy has launched a national marketing campaign to raise awareness of the services it can offer. Centred on a pharmacist and a series of customer scenarios, the ‘How Are You Today?’ campaign, which sees LloydsPharmacy’s return to mainstream television advertising for the first time in four years, also includes radio and national newspaper advertising.

“Our research tells us that non-pharmacy users still do not know about the range of services and advice they can access at LloydsPharmacy,” says Nigel Swift, marketing and sales director. “The ‘How Are You Today?’ campaign has been developed to address those gaps in awareness.”