Dioralyte is back on TV this month as part of a £1.4m campaign to drive product trial and encourage purchase in advance of the key summer sales period. Alongside the ‘One week on, one week off’ campaign for Dioralyte, there will be a separate stand-alone advert for DioraleZe. The advertising activity will be supported by public relations and digital campaigns, including a partnership with health website Web MD.

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