The theme of this year’s Ask Your Pharmacist week is ‘Discover your local pharmacy’.

According to the NPA, which organises the week, the theme will allow pharmacies to showcase their full range of services, “surprising people with what is on offer on their doorstep in local pharmacies”. 

As a core element of the campaign, the NPA will supply resources to help pharmacies hold open days in their pharmacies. Pharmacies could choose to:

• Promote a specific new or existing service
• Provide free blood pressure checks
• Invite local dignitaries and politicians to visit for a health check and to learn more about the services on offer
• Invite customers and patients to take part in the NPA’s online ‘Discover your local pharmacy’ quiz
• Offer lifestyle advice.

NPA head of communications, Stephen Fishwick, said: “This year’s initiative is very much about the network of pharmacy premises, what happens inside them and the people who work there. Ask Your Pharmacist Week is just one of many NPA awareness activities that promote the benefits of the locally based pharmacy service proposition – accessible, caring, expert, responsive and community based.”

Ask Your Pharmacist Week 2017 will run from November 6-13.